Pearson, HarperCollins, and Scribd Round Out Speaker Roster at Book Business Live: Executive Summit on Digital Publishing
Panelists
Andrew Weinstein, VP of Content Acquisition, Scribd
Adam Silverman, Sr. Director, Digital Business Development, HarperCollins
Tom Breur, VP of Data Analytics, Cengage Learning
Moderator: Brian O'Leary, Principal, Magellan Media Partners
Bookselling Reinvented: How Boosting Discoverability, Experimenting with D2C, and Analytics-Based Marketing Can Drive Sales -- 1:30 to 2:30 PM
Our final panel of the day will explore how publishers are adopting innovative Digital Era strategies to reinvent the sales and marketing of books. How does one increase discoverability and what are the implications? Is direct-to-consumer a viable business model or just an experiment? How are publishers using data to market and sell books now?
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.