Pedal to the Metal
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"Everything has to be dried in racks of 200 or 300 sheets," says O'Shea, "and you have to be careful because the inks are just laying on top of the sheet and are not being absorbed by the paper."
To avoid this, Phoenix Color uses ultraviolet inks, which dry immediately. "We generally print on [metallic paper] with UV ink. Due to the fact that it is a foil service, it takes a while for conventional ink to dry," says Carbone. "We don't have to rack it or anything like that. It comes out of the press bone dry."
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