Press Release: Cengage Learning Appoints Daniel Sieger to Lead Corporate Brand Strategy
BOSTON — April 26, 2016 — Cengage Learning Chief Communications Officer Sandi Kirshner today announced the appointment of Daniel Sieger to the role of Senior Vice President of Brand Strategy. In this capacity, Sieger will lead all brand innovation efforts aimed at building meaningful connections between Cengage Learning and key stakeholders across the academic, business and media sectors.
"Dan brings to Cengage Learning a proven track record in all aspects of corporate communications and branding. His experience in leading dynamic brand and messaging campaigns, paired with his expertise around connecting with target audiences, will bring Cengage Learning's commitment to the power and joy of learning to life," said Kirshner. "With a passion for education, Dan will guide the design and implementation of creative, consistent and impactful campaigns that highlight our mission of advancing the way students learn."
Based in New York City, Sieger will be responsible for the creation and execution of branding initiatives that produce impactful results and achieve strategic goals. Additionally, he will identify opportunities for meaningful community involvement and establish key partnerships to reinforce Cengage Learning's mission, values and impact.
Sieger brings more than twenty years of communications, media and branding experience to Cengage Learning. Most recently, he served as the Vice President of Communications at McGraw-Hill Education, where he helped to shape the company's corporate narrative and identity. Prior to that, Sieger worked at number of top PR firms, as well as at Toyota Motor North America where he led executive level messaging and national media coverage. Sieger received his BA in English and American Literature from Brandeis University.
About Cengage Learning
Cengage Learning is a leading educational content, technology, and services company for the higher education and K-12, professional, library and workforce development markets worldwide. The company provides superior content, personalized services and course-driven digital solutions that accelerate student engagement and transform the learning experience. Cengage Learning is headquartered in Boston, MA with an office hub located in San Francisco, CA. Cengage Learning employees reside in nearly 40 different countries with company sales in more than 125 countries around the world.