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Elisa Ludwig
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The readers are already there. Goodreads has noted that the number of readers identifying, reading and rating New Adult books has spiked in recent months. The blog NA Alley was created last year to promote the genre's offerings. "In September, Publishers Weekly reported that over half of young adult sales come from adults. The 'over-18' crowd makes up a significant portion of the YA audience, and from what I've seen, makes up a significant portion of the NA audience, as well," says NA Alley blogger and author Carrie Butler. "What's interesting about the rise of NA is that its success can be attributed to the most powerful tool in any marketing campaign: word of mouth."
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- Companies:
- HarperCollins
- Publishers Weekly
Elisa Ludwig
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