Press Release: Public Libraries Get a Boost with Targeted Marketing and Data Analysis from Gale
New Analytics On Demand Apps Improve Outreach and Provide Insights to Multi-Branch Systems
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Launched in April, Analytics On Demand has grown to include applications to analyze eBook and audiobook usage reports from library vendors, and now, Marketing Action and Branch Insights (available next month). As with other Analytics On Demand apps, these new additions give libraries quick, affordable, and easy access to valuable insights on an ongoing basis, specifically:
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