Press Release: Public Libraries Get a Boost with Targeted Marketing and Data Analysis from Gale
New Analytics On Demand Apps Improve Outreach and Provide Insights to Multi-Branch Systems
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- Marketing Action (Patrons)-Allows libraries to analyze demographic, psychographic and other information on existing library users to inform the development of new campaigns. Direct mail and email lists can be customized by a variety of demographic and psychographic filters.
- Marketing Action (Non-Patrons)- Similar to that for patrons, this app enables libraries to generate mailing lists of non-cardholders based on specific criteria related to their household composition. Direct mail campaigns and maps help libraries target key geographies, and identify potential partner businesses and organizations.
- Branch Insights-Tracks cardholders' use across various branches in a single library system and provides insight into where and how individual consumer types are engaging the library system, so they can tailor the materials, programs, services and outreach at the branch-level.
For more information on Analytics On Demand and these latest enhancements, please visit http://solutions.cengage.com/Analytics/ or the Gale blog. To request a free trial or speak with a Gale spokesperson, please contact Kristina Massari at kristina.massari@cengage.com.
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