The Magic Number of One
Publishers, book manufacturers find digital printing at the center of new publishing models
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The most revolutionary changes made possible by digital printing, according to Daubert, are in the realm of distribution. Where large numbers of books used to be trucked from printers to binderies to distribution centers, then to warehouses around the country for delivery to retailers, the short run digital process has eliminated entire steps along the way to getting a printed book in the hands of the consumer. On demand printing enables you to print only what is needed and to print in quantities as small as one.
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- Companies:
- Hewlett-Packard Co.
James Sturdivant
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