Publishers Partner Across the Pond to Launch New Imprint: Soho Press’s Laura Hruska Talks About Her Company’s New Venture with British-based Constable & Robinson
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Extra: What is the toughest part of selling your titles?
Hruska: The hardest thing is to find that audience. In England, if you get a review for a book in six newspapers, you pretty much blanket the population. In this country, you can get wonderful reviews [in the six newspapers with the largest circulation], and that’s maybe 10 percent of the reading population. … That’s a handicap for a smaller independent. We compete [for] review attention with many other books. It would have been a shame to not get in a book section 20 years ago. Now, it’s very, very difficult. If you have a [publisher] that’s selling millions of copies of books competing for the same column, it’s difficult for the independents to get enough review attention. …
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Peter Beisser
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