Talking Diversification with O Magazine Editor-in-Chief Lucy Kaylin
By
Ellen Harvey
We asked: Many magazines are entering the world of television, including O. What advice do you have for publishers who are considering making this transition?
Kaylin said: Never lose sight of your brand's DNA. While expanding what we do across platforms is extremely exciting, the hazard is that you end up compromising and morphing so much, you lose what's at the heart of your brand. In this era of wild new frontiers, that must be protected at all costs.
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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