Random House, HarperCollins Execs Talk About Online Book Browsing, Web Widgets
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Random House’s ‘Insight’
Matt Shatz, vice president, digital for Random House, says their company’s Insight widget allows users to tap into the fixed sample set of pages for more than 5,000 titles that were available as of launch.
“For the last couple of years, it’s basically been Google and Amazon,” he says. “They spend a bunch of money scanning titles and indexing them, and doing what they do and putting them on the sever and hosting them so consumers can see sample book material or have book material come up in search results. What we’ve come up with is our own version of the service.”
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Peter Beisser
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