The Corner Office: Battling the 'Potter' Goliath
RDR Books Publisher Roger Rapoport fought and lost a court case with 'Harry Potter' author J.K. Rowling. He talks about how it impacted his company and why he decided to publish a new version of 'The Lexicon.'
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● Did the lawsuit and the publicity help or hurt your company?
Rapoport: Well, advance orders of [“The Lexicon” were] strong, and we have had calls from major accounts. I would say it has benefited the company.
We have more than 30,000 orders for “The Lexicon.” … From the first day we announced this, we have been getting calls about [it]. … 30,000 orders [is] a lot for a publisher of our size … and especially in this economic climate. Orders are usually low unless you are publishing a John Grisham [novel].
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