The Corner Office: Battling the 'Potter' Goliath
RDR Books Publisher Roger Rapoport fought and lost a court case with 'Harry Potter' author J.K. Rowling. He talks about how it impacted his company and why he decided to publish a new version of 'The Lexicon.'
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● “Harry Potter” issues aside, what are the biggest challenges your company faces as an independent publisher?
Rapoport: Meeting demand, like all publishers. … You can never afford to be out of a book. We do a lot of forecasting.
And then there are the new books—launching them properly. Those book tours are very labor-intensive and very expensive, but they are the best way to promote a new title. It’s much easier to get coverage [in a particular area] if the author is in town. We try to do a lot of high-profile events. Conferences and tours are critical to us.
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Melissa Busch
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