R.R. Donnelley Acquires Helium, World's Largest Writing Community

While the service may be of more use for magazine publishers (e.g., looking for mass-market articles, such as on beauty or health tips), book publishers could find uses for the content as well. For example, they may find content from experts (or just find experts) for books they are looking to publish. Or, they may find content for newsletters related to their book titles.