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The site ranks the articles in a subject area (e.g., an article on "Assessing self-publishing vs. traditional publishing" by Lou Belcher is ranked as 12 of 30 articles on the topic). The caveat is that the articles must be purchased and must be published offline (in print or e-newsletter format) to "minimize overlapping online publication," said Doug Fitzgerald, executive vice president of communications for R.R. Donnelley.
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