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"All production people bring ideas to the table. We always have an open forum and the best ideas come from bouncing them off of one another," she offers. But sometimes the best ideas present the biggest production challenges. Recalls Britt: "We did a scratch 'n sniff book where a four-color sticker was placed on a four-color page to complete the artwork. It was challenging to us and the vendor because of the four-color process and the various smells involved that had to be incorporated. It required several passes through the press to complete."
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