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Ideas that have crossed-over from other markets have added to children's books becoming more and more toy-like. According to Britt, merchandise from the card and gift markets have worked their way into children's books. The ever-popular scratch 'n sniff product owes its origin to promotional perfume samples in magazines. In fact, the label industry has even gotten involved in printing four-color stickers on clear adhesive that resemble band-aids.
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