September 11 Tragedy
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To date, the book has been well-received critically. According to Davis, orders from retail customers and bookstores are surging. To keep up with the demand, the company has added two shifts, purchased new equipment and developed new software to handle the rush, which they are hoping will continue through Christmas. "When events like this happen, we look at them objectively as to whether or not we anticipate the experiences changing. The fact is they do change," emphasizes Davis. "For that reason, we wanted to get this book out while the experience is still real and raise money, which is an incredibly important element."
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