Predicting the Future of Education Publishing
Is D2C book selling a viable revenue-generating strategy for publishers?
D2C in the education publishing world translates to D2S (Direct to Student). I believe this channel will become much more prominent for publishers to articulate the value proposition around the content and distribution technology they are building. It is very important for the end users of our content and solutions to have a solid understanding of what we do and how we are making a difference in solving their challenges. Within Wiley, we already have a solid D2S sales channel on Wiley.com but equally critical are the numerous partnerships we have with third party distributors. I believe both the approaches are equally critical. With D2S, one of the key objectives for us is to increase student awareness of our products and services, which they use on a day-to-day basis
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- John Wiley
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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