Show Notes: Report from the Digital Book World Marketing and Discoverability Conference
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Brian Howard
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In the morning’s second keynote, Bowker’s Vice President of Publishing Services Kelly Gallagher delivered a data-rich presentation on the fractured discoverability landscape in the wake of the ebook and e-reading device surge we’ve experienced in the last 12 months. Myriad types of readers (delineated by various combinations of gender, age, genre, format and purchasing channel) discover books in myriad ways, with physical stores, media and print bestseller lists remaining big drivers (to varying degrees among varying segments, of course), but other factors, like online excerpts, author blogs and social media gaining traction (again, depending on the market segment).
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Brian Howard
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