Show Notes: Report from the Digital Book World Marketing and Discoverability Conference
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Brian Howard
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Other highlights of the morning included Marshall Simmonds’ talk on tools that help promote authors, including:
- The rel=author tag which helps authors gain prominence in Google search results (he says he’s seen it increase click-through from 30-400 percent)
- The Yoast SEO plug-in for WordPress
- Followerwonk, an SEOmoz app that helps you understand your followers’ behavior (and the best time to reach them)
and Clinton Kabler of Book Riot’s session on Creating Landing Pages That Don’t Suck (replete with Corona and limes as participation incentive).
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