Show Notes: Report from the Digital Book World Marketing and Discoverability Conference
By
Brian Howard
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Perseus<%2Fa>'s%20Chief%20Marketing%20Officer<%2Fstrong>%20to%20the%20gathered%20publishing%20professionals%20at%20the%20Metropolitan%20Pavilion%20for%20the%20first%20Digital%20Book%20World%20Marketing%20and%20Discoverability<%2Fa>%20conference.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fshow-notes-report-digital-book-world-marketing-discoverability-conference%2F" target="_blank" class="email" data-post-id="2968" type="icon_link">
Email
Email
0 Comments
Comments
Some key statistics:
- 92 percent of book consumers used email or instant messaging, 87 percent surfed the web, but only 18 percent said they visited some type of book social network.
- In a survey of all book buyers of how they became aware of a book or their reason for buying a book, 23 percent said they like the author, and coming in second at 19 percent was an in-store display.
Gallagher’s full presentation will be available at bookconsumer.com in the coming days. You can read more about Gallagher’s results at Digital Book World.
0 Comments
View Comments
E
Brian Howard
Author's page
Related Content
Comments