“It’s going to be one of the biggest screw-ups in the history of book retail"—An interview with Michael Norris about SIMBA Information's new Trends in Trade Book Retailing report
SIMBA Information’s Michael Norris on bookstores and showrooming
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Brian Howard
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SIMBA Information’s new Trends in Trade Book Retailing report posits that the decrease in the number of bookstores that we saw in 2011 did not lead to a corresponding growth in ebook sales. This suggests that the showroom effect—where customers discover books at a bricks-and-mortar store and then buy them online—is real, and etailers have a vested interest in the success of physical bookstores.
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