SIMBA Report: Loss of Bookstores Does Not Translate to Increased Ebook Sales
The showcase effect, according to research group, is real
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Brian Howard
"Imagine a future that allows bookstore browsers to wave their Smartphone, tablet or another device near a physical book when they want to buy the e-book version immediately. That idea can move even further as the consumer who buys the physical book can allow friends or strangers to do the same when the book has long left the store, giving the bookstore credit for the sale," says Norris in the SIMBA release. "A system like that would allow bookstores to cash in on their value, give publishers an incentive to invest more in the physical product, and maybe also prevent the industry from consolidating too much power with too few retailers."
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%0D%0A"It%20may%20go%20against%20common%20sense,%20but%20the%20loss%20of%20hundreds%20of%20physical%20bookstores%20and%20several%20million%20square%20feet%20of%20book%20retailing%20space%20in%202011%20actually%20negatively%20affected%20the%20expansion%20of%20e-book%20usage."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fsimba-report-loss-bookstores-does-not-translate-increased-ebook-sales%2F" target="_blank" class="email" data-post-id="3091" type="icon_link"> Email Email 0 Comments Comments