SIMBA Report: Loss of Bookstores Does Not Translate to Increased Ebook Sales
The showcase effect, according to research group, is real
By
Brian Howard
Data from Simba shows that most consumers continue to buy print books, and the discovery of e-books is still very much interconnected with that of physical content. The report also indicates that the more retail channels consumers have access to, the more likely they are to be book buyers and leisure book readers. However, with physical bookstores still 'subsidizing' the online channel by acting as a showroom for content, the industry must think of creative ways to build a sustainable system.
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%0D%0A"It%20may%20go%20against%20common%20sense,%20but%20the%20loss%20of%20hundreds%20of%20physical%20bookstores%20and%20several%20million%20square%20feet%20of%20book%20retailing%20space%20in%202011%20actually%20negatively%20affected%20the%20expansion%20of%20e-book%20usage."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fsimba-report-loss-bookstores-does-not-translate-increased-ebook-sales%2F" target="_blank" class="email" data-post-id="3091" type="icon_link"> Email Email 0 Comments Comments