Adopting a Device-Neutral Approach to Electronic Publishing: A Q&A With Springer's Timothy Griswold
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Publishing%20Business%20Conference%20%26%20Expo<%2Fa>,%20as%20the%20event%20kicked%20off%20with%20a%20panel%20of%20book%20industry%20leaders%20in%20print-digital%20integration.%20Moderated%20by%20THA%20Consulting<%2Fa>%20President%20Ted%20Hill,%20the%20session,%20entitled%20"The%20Cross-Platform%20Book%20Publisher%3A%20Reinvent%20Your%20Company,"%20featured%20panelists%20Timothy%20Griswold,%20vice%20president,%20sales,%20trade%20and%20special%20licensing,%20Springer<%2Fa>;%20Adam%20Lerner,%20president%2Fpublisher,%20Lerner%20Publishing%20Group<%2Fa>;%20Deborah%20Forte,%20president,%20Scholastic%20Media<%2Fa>;%20and%20Mike%20Rosiak,%20lead%20content%20architect,%20Wolters%20Kluwer%20Health<%2Fa>—all%20of%20whom%20shared%20their%20experiences%20and%20insights%20into%20successfully%20bringing%20products%20to%20market%20in%20multiple%20formats.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fspringers-timothy-griswald-device-neutral-electronic-publishing%2F" target="_blank" class="email" data-post-id="6027" type="icon_link">
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Extra: You mentioned in the conference session that custom publishing is a new opportunity. Has Springer gotten involved in custom publishing yet?
Griswold: They haven't. I consider it an opportunity both from the print and the electronic side, but from Springer's standpoint, I'm sure if we were to approach it, we would do it from an electronic standpoint. ... That's going to be part of my strategic plan going forward. ... It's a nightmare from a production standpoint, from a warehousing standpoint, from a delivery standpoint, when you're talking about [custom publishing in] print. ... There are fewer issues when you do it electronically. So yes, it's on the list of things we want to explore in the near future.
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