Bringing e-Readers Into the Discussion
Survey sees increase in e-book popularity among book clubs.
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Extra: Are there any other stats from the new study not featured in the press release that you can share?
Mead: 34.6 percent of reading group members listened to audiobooks in 2010 ... and they usually listened in the car (83.9 percent). [They also listened while "multitasking" (45.5 percent), while just relaxing (15.5 percent) and while on the bus, train or plane (9.6 percent).]
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