Bringing e-Readers Into the Discussion
Survey sees increase in e-book popularity among book clubs.
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Book Business Extra asked Mead about this, as well as for more information on the survey and other book club trends (such as use of social media).
Book Business Extra: You mention that some of the most popular genres on e-books (e.g., romance) are not as popular with book clubs. Do you expect book clubs' predilection for literary fiction to cause e-book adoption to lag behind the general population?
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