Do Tablet Owners Read Ebooks?
We were curious about the misconceptions surrounding the tablet and asked: What's one myth about tablet owners that Simba Information's latest study has debunked?
Norris said: They don't all read ebooks. I'm not just talking about reading ebooks on their tablets, but reading ebooks period. They just aren't part of the market, which means publishers have to do more than make their content available on tablets-they have to make the content valuable.