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If e-readers promise simple consumption, tablets promise a high level of engagement. This should drive a rapid and high iPad adoption rate, Trippe said.
Trippe tempered his remarks by citing the opinion of Howard Ratner, chief technology officer at the Nature Publishing Group, who has called it a "fool's errand" to imagine how everyone will want to access content on mobile devices—therefore, don't put all content in one format, and be as flexible as you possibly can. Trippe said he agrees with those in the industry who believe XML is "the path to that flexibility."
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James Sturdivant
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