The Book Is Written. Now What?
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Paul Dry, founder of Paul Dry Books, an independent Philadelphia publisher, talked about how publishers can rise above the din of titles vying for the bookstores' front space. Dry's advice: publishers and authors need to learn how to cost-effectively reach a niche's readers for a niche book. "Not all books have millions of readers. The wonderful thing about books is that they can exist with small markets."
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