The Case for Direct-to-Consumer Book Sales
Human Kinetics' CEO Brian Holding on wrestling control from the chaos
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Brian Howard
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Since the days where getting a book picked up by one person at, say, Borders, got that book into hundreds of locations are gone, building relationships with individual customers is key, said Holding, noting the importance of the ability to sell direct to your customers—even if they prefer buying through Amazon.
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- People:
- Human Kinetics
- Places:
- Champaign, Ill.
- New York
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Brian Howard
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