The Case for Direct-to-Consumer Book Sales
Human Kinetics' CEO Brian Holding on wrestling control from the chaos
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Brian Howard
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In a cluttered world of infinite online shelf space and more exponentially more challenging discoverability, having “a showroom where you can bring your customers, present all of your products with proper emphasis, display all formats and deliver online courses” is vital.
Holding said that Human Kinetics has leveraged its direct selling to amass nearly 1 million individual customer records, and, over the last 7 months, has generated $1.5 million in product sales and $719,000 in online course sales.
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- People:
- Human Kinetics
- Places:
- Champaign, Ill.
- New York
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Brian Howard
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