The Evolution of Electronic Publishing: Michael Smith on his new role as executive director of the IDPF
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Extra: What is your game plan for getting other publishers on board?
Smith: Our game plan is education. We intend to create a [“Frequently Asked Questions”] surrounding .epub best practices.
Extra: How long do you predict it will take to win over a majority of the industry?
Smith: We believe we have momentum now, and in some markets, we expect it will happen sooner. As you know, publishing is segmented; we have trade, education and many specialty markets. We expect in a market such as consumer trade, where Hachette does business, this will happen quickly.
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- Companies:
- Adobe
- Hachette Book Group
- Harlequin
- Places:
- U.K.
Peter Beisser
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