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Pricing Considerations
One e-book issue that I'm anxious—both from a business and a consumer perspective—to address in a future issue is the often-debated issue of pricing. No matter how many arguments I've heard, and agreed with, on the importance of increasing e-book pricing and not undervaluing content, I'm afraid as a consumer that I've fallen victim to the "$9.99 and under" mentality. I associate e-books with that particular price tag, and I tend to cringe a little when I see e-books priced higher than that.
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Janet Spavlik
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