The Lowdown on Hi-Fi Color
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For high-quality and multiple-color projects, they still use a Hi-Fi process. However, Ken Clark, marketing director at the Graphic Arts Center, says that while they still offer it, they really don't sell too much of it.
Peacock Colors, Inc. in Butler, Wis., "stopped making the Hexachrome ink sets years ago because it was unprofitable," says Cliff Bloom, the company's president. "We had [fewer] and [fewer] customers to sell to." As a matter of fact, Bloom questions the future of all sheetfed offset printing, "In the future I cannot see sheetfed presses competing economically with the new digital technology."
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