News & Trends: Book Sales Forecast to Grow (Slightly)
The new "Book Industry Trends 2009" report suggests "flat is the new up," but moderate growth is on the horizon for the next two years.
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The “Trends” report queries more than 70,000 publishers by e-mail, and only about 500 companies responded with data and projections this year. Cader argues that “Trends” arrives at its numbers via “the magic of multiplication (and fancy statistical methods to align and ‘triangulate’ the new information versus the previous, also unproven, numbers), a fraction of real information turns into billions of dollars of revenue.”
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- People:
- Michael Cader
- Michael Healy
- Places:
- U.S.
E
T
Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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