News & Trends: Book Sales Forecast to Grow (Slightly)
The new "Book Industry Trends 2009" report suggests "flat is the new up," but moderate growth is on the horizon for the next two years.
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Healy’s response to such criticism: “Statistical sampling of the kind we used in the preparation of ‘Trends 2009’ … is a valid approach in our view, and it’s difficult to see what other practicable approaches there are in a market of so many companies,” he says. “However, it’s important to stress that our surveys were supplemented and stress-tested by other tools, including interviews with key executives and reviews of other independent data sources. At BISG, we continue to look at ways to improve the accuracy and authority of ‘Trends,’ which we believe remains the most reliable source of the size of our complex and fast-changing industry.”
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- People:
- Michael Cader
- Michael Healy
- Places:
- U.S.
E
T
Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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