The Wharton School Launches Wharton Digital Press
The Wharton School of the University of Pennsylvania has launched Wharton Digital Press, a global, all-digital publishing initiative that will publish books electronically, including as e-books, enhanced e-books, mobile apps and print books available through print-on-demand. The new press will operate in collaboration with Knowledge@Wharton, the school's online journal of research and business analysis, which reaches 1.7 million subscribers in 189 countries in five languages.
"Wharton Digital Press and its authors will be true partners in a very innovative global digital publishing venture," says Stephen J. Kobrin, publisher and executive director of the new press and Wharton's William H. Wurster Professor of Multinational Management. "Together with our readers, we will establish a community to share bold and insightful thinking and help managers meet the challenges of today and tomorrow."
"Wharton Digital Press exemplifies the school's commitment to innovation, thought leadership, and the creation and dissemination of cutting-edge knowledge to a global audience," says Wharton School Dean Thomas S. Robertson. "By taking full advantage of digital technologies, we will be able to deliver the latest information on important topics to readers wherever, however and whenever they want it."
Wharton Digital Press has partnered with Constellation, a service of The Perseus Books Group, for e-book distribution and sales, digital print-on-demand, and other services. "Through Constellation's extensive global partnerships, Wharton Digital Press aims to become the world's leading all-digital business publishing imprint," according to a statement released by the Wharton School.
"It is a privilege to be partnering with Wharton Digital Press," says David Steinberger, president and chief executive officer of The Perseus Books Group. "This is a new kind of publishing program custom-designed for the opportunities of the digital age."
Wharton Digital Press has assembled an advisory board that will provide guidance to the program. Members include: Jason Epstein, chairman, On Demand Books; Peter Hildick-Smith, president, Codex Group; Paul Saffo, managing director, Foresight, Discern Analytics; Tom Stewart, chief marketing and knowledge officer, Booz and Company; and Susan Weinberg, publisher, PublicAffairs. In addition to the advisory board, 15 senior Wharton faculty members will sit on the Wharton Digital Press editorial board with the responsibility of identifying topics for books and ensuring the consistent quality of the imprint's portfolio.
Wharton Digital Press Executive Editor Shannon Berning, former director of product development at Kaplan Publishing, will work with both boards and will spearhead acquisitions and manuscript development.
Wharton Digital Press will publish books both by Wharton faculty and by business experts from outside Wharton. Beginning with its first books in June 2011, the press will publish in the areas of management, strategy, innovation, entrepreneurship, finance and investment, leadership, marketing, operations, human resources, social responsibility and more.