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And the iGen3 isn't the only digital output device that delivers. For example, the manager of a 'collaterals-on-demand' system at information storage leader StorageTek says 80% of his users see no difference in the output from his Xerox DocuColor 6060 Digital Color Press and offset printing.
Another objection is, "Our run lengths are too long to be economical on digital presses." Offset might always have a cost advantage on longer runs, but long runs can be produced cost-effectively by breaking them into smaller runs, printing on-demand over the life of the document.
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