Editor's Note: Twitter: I'm Addicted, but With Good Reason
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Take Daniel Wroblewski, for example. With “Edgar” being his debut novel, it seems a prime time in his career to build some direct connections with fans who will be awaiting his next book.
Stephenie Meyer and/or her publisher can reach more than 20,000 guaranteed fans with the click of a button. They can engage them, build a relationship and loyalty, notify them of book signings and other events, get immediate feedback from them (whether on content, marketing ideas, cover design, pricing, e-book formats, or what have you) … and above all, let them know when new books are coming out.
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Noelle Skodzinski
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