Author's Commentary: According to respected digital designer Charles King of Unlimited Publishing, PDF works best with a fixed aspect ratio, rather than a fixed page size.
However, the fundamental choice remains: faithful reproduction of page design, versus the ability to more easily reflow across screens of different shapes. This echoes the dilemma faced by Web designers. Content creators and designers instinctively tend to favor systems that afford them greater control of presentation to readers; yet the marketing advantages of more flexible presentation (read: more potential customers) are equally compelling for publishers.
Two Roads Diverged
Author's Commentary: According to respected digital designer Charles King of Unlimited Publishing, PDF works best with a fixed aspect ratio, rather than a fixed page size.
However, the fundamental choice remains: faithful reproduction of page design, versus the ability to more easily reflow across screens of different shapes. This echoes the dilemma faced by Web designers. Content creators and designers instinctively tend to favor systems that afford them greater control of presentation to readers; yet the marketing advantages of more flexible presentation (read: more potential customers) are equally compelling for publishers.