What's Up Doc? Globalization.
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Considering the Printing Industries of America's recent survey that found almost one of every three respondents (printers) had lost a print project to a foreign competitor in the first nine months of 2004, the threat is certainly real.
Still, not all books are suitable to be printed overseas (yet). But American manufacturers are being put to the test more and more. Offshore manufacturers have picked up the scent of the American publisher, and they are not being bashful about trying to win their business. Foreign manufacturers seem to be establishing U.S. field offices by the dozen to help bridge the oceanic (and sometimes language) gap. Will more and more American manufacturers set up foreign operations as well?
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