The Borders Trip Recommender consists of several digital travel-information and -planning tools that will allow customers to plan a vacation that matches their interests and budget, and get recommendations on destinations around the world, as well as suggestions for guidebooks with more detailed information. The Trip Recommender prompts the user to enter information about the type of trip they would like to take and provides customized destination recommendations. Users can then click on one of the suggested destinations provided by the Trip Recommender to access relevant books, DVDs and other resources on that locale selected by Borders Travel category buyers. Users also can access a “Popular U.S. & International Destinations” feature, which provides access to Frommer’s data on more than 100 U.S. and international destinations, as well as travel articles written by Pauline Frommer exclusively for Borders customers. After they have completed their research, customers can book their trip online right at the kiosk.
- Companies:
- John Wiley & Sons