Will Print Be Extinct ? Again?
McLuhan, an English professor, media analyst and book author, predicted the demise of the printed word 43 years ago. And, as Darnton continued, "We have heard that prophecy repeated ever since the first e-book, a clunking monstrosity known as Memex, was designed in 1945. By now, the conventional book has been pronounced dead so often that we shouldn't be surprised to find that it seems in excellent health."