Will Print Be Extinct ? Again?
Despite these challenges, there is a bright side, too. Manufacturers are investing, a sign they may smell the scent of increased demand in the wind. As do many others, according to last month's report on BookTech Magazine's "2005 Industry Outlook Survey": Two-thirds of the industry have a positive business outlook for this year. Some reasons for this outlook are discussed in "The State of the Industry" feature, where industry leaders point out not only a few major opportunities in book publishing, but also the characteristics they see as essential to the successful book publisher of the future … and the successful future of the printed book.