Will Your Sustainability Efforts Stack Up?
More than 40 percent of those surveyed also perceive the business practices of book publishers as having a negative impact on the environment; 15 percent see the impact as favorable.
But, today, it doesn't necessarily matter how you view the issues or the impact you have. Adversarial attacks by environmental activists and community organizations—against what they see as business practices that have a negative impact on the environment—will continue. Most important, pressure from activist investors like CalPERS (California Public Employee's Retirement System) and TIAA-CREF ( Teachers Insurance and Annuity Association-College Retirement Equities Fund) and sustainable investment funds can be expected to increase.