Working Toward the Point of No Returns: Chelsea Green Publisher and President Margo Baldwin on the company's Green Partners program.
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We launched [the program] at [BookExpo America] in 2007, with our in-house sales team leading the outreach, [and] I reached out to the trade media to publicize it ….
Extra: How do retailers benefit from the program?
Baldwin: … [Program participants] get a 50-percent discount and free freight. Or, you could get 52 percent off and not get free freight. …You get a special mailing. You [are] first in line to get your shipments. You really do get treated well. You also get first dibs on author events.
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- Companies:
- Amazon.com
- Green Press Initiative
Peter Beisser
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