Book Distribution

16 Tips for Steering Your Company Through an Evolving Industry
December 1, 2008

It is a challenging time to be a publisher, to be sure. David Hetherington, a 25-year book publishing veteran, describes the current climate as a “perfect storm, as various forces converge to create what may prove to be a truly unique ‘weather system’ for the book publishing industry.” He believes that the combination of the credit crisis and an economy in recession, coupled with a skittish consumer mentality, rising oil prices and the fluctuating dollar, will have a different impact on each major industry sector. “The question will be one of degree. Which sector,” he questions, “will have the toughest time, and how will they respond to the challenges?”

Flat World Knowledge Secures $700,000 in Funding
October 24, 2008

Startup publisher Flat World Knowledge has secured $700,000 in new funding from independent investors, bringing its total funding to date to $1.4 million. The company, which was launched in August by textbook-publishing veterans Jeff Shelstad and Eric Frank, publishes free, open-source college textbooks online, with the option to purchase alternate formats of its content, including print and audio, and other study aids. Shelstad, who serves as chief executive officer of Flat World Knowledge, says he was “pleased” with the amount of funding raised. “Our investors recognize that higher education is one of the few markets that actually benefits from recessionary economic environments,” he says.

BISG Releases “Product Metadata Best Practices for Data Recipients”
October 10, 2008

The Book Industry Study Group (BISG) has released “Product Metadata Best Practices for Data Recipients,” which is available free of charge at the trade association’s Web site, http://www.BISG.org. The publication, which is aimed at improving the accuracy, comprehensiveness and timeliness of data throughout the book supply chain, establishes 14 points of best practice for recipients of product information. It also includes a glossary of common terms and definitions. The publication was prepared over several months by the BISAC Metadata Committee, led by Richard Stark of Barnes & Noble, and was contributed to by a large, diverse group of BISG members, including publishers, booksellers,

Digital Directions: Does Design Matter in Digital Distribution?
October 1, 2008

An important characteristic of digital content is its ability to deliver to multiple platforms simultaneously—to print, Web and mobile channels. Invariably, the same content will look different when viewed on various output devices, and it should. Each device has its own display characteristics, and the design of the presentation should be optimized for that device. I can hear the groans from publishers already. Reach for the ibuprofen now, because it gets worse: Content also varies within the same delivery medium. For example, content may be syndicated on the Web to multiple delivery partners, whose respective delivery models require alterations to the design. Even large-print

Gene Therapy: Embracing E-books
October 1, 2008

As Steve Potash, CEO of Overdrive and president of the International Digital Publishing Forum (IDPF), said last spring at IDPF’s annual meeting: The world of digital books is expanding, and there is a steady flow of major publishers and technology providers adopting the .epub standard. What we’re going through now is a ramping-up stage during which it can’t be either/or—nobody is saying that we will accept or deliver only in .epub. Accepting only .epub formats is likely to be the first move that’s made, because the advantage to publishers is that they will have only one electronic book version with one ISBN of which

Perseus Announces New “One-Stop” Digital Publishing Service
September 12, 2008

The Perseus Books Group, publisher and provider of sales, marketing and distribution services to independent publishers, announced this week the launch of a new digital publishing service called Constellation, which will enable independent publishers to offer their content in a variety of digital formats—including e-books, online content sampling services and digital files for print-on-demand—through a number of vendors. The service will be available to all independent publishers associated with The Perseus Books Group, including those owned by the group and joint-venture partners as well as those served by Consortium, Perseus Distribution and PGW. The service already has partnership agreements in place with a number

Could You Handle an Overnight Best-seller? Epicenter Press’ Kent Sturgis talks about how his small press tackled the instant, overwhelming demand for the only Sarah Palin biography.
September 12, 2008

Biographies of political hopefuls typically see a significant bump in demand during presidential election years. But a sudden spike in orders wasn’t something Publisher Kent Sturgis expected for Epicenter Press’ 2008 biography of Alaska Gov. Sarah Palin, Kaylene Johnson’s “Sarah: How a Hockey Mom turned Alaska’s Political Establishment Upside Down”—the one and only biography of the 44-year-old politician in print at the time. That all changed Friday, Aug. 29, when Sen. John McCain announced that Palin would be the Republican vice-presidential nominee. Almost immediately, Sturgis and his small publishing house, which consists of himself and three part-time employees, mobilized to meet the sudden, overwhelming

Down the Long Tail
September 1, 2008

Amid the arterial cacophony of northern Delaware, the city of New Castle is a quiet outpost of an earlier age. Cobblestone streets laid out during the 17th century offer fine dining, museums, river views and, every October for the last 15 years, Oak Knoll Fest, a celebration of the art of fine press bookmaking. Participants come from around the world to meet master printers, attend panel discussions and browse exhibits from artisans specializing in engraving, binding, papermaking and letterpress. The modern interstate jockey, stumbling upon the town and festival halfway to somewhere else on nearby I-95, might find him or herself disoriented, charmed and—let’s

The Future of the Supply Chain Is (Almost) Here
September 1, 2008

Imagine this scenario: A pallet of books arrives at a distributor’s warehouse. It is scanned, allowing the system to keep track of the location of every book as the shipment is robotically de-palletized, stored and machine-prepared for shipment to retailers. Arriving at the point of sale, cartons are scanned at the door and all contents entered instantly into inventory, with special-order customers notified automatically that their book has arrived. Customers and employees can then discover with the click of a mouse exactly where a book is located in the store, and inventory, even at the largest bookstores, takes no more than 20 minutes.

What Publishers Need to Know About Foreign-Sourced Papers: A Q&A with Green Press Initiative’s Todd Pollak
August 29, 2008

Indonesia’s Sumatran tiger population has declined by an estimated 70 percent in less than 30 years—with some estimates indicating that fewer than 200 Sumatran tigers now exist in the wild. The outlook for elephants and orangutans in this region is just as bleak. What does this have to do with where you’re buying your paper? Everything, according to Todd Pollak, program manager, book sector, for the nonprofit organization Green Press Initiative (GPI). Pollak says China and South Korea may be sourcing your paper from Indonesia, which in turn could be doing considerable damage to the social and environmental health of that country. “There’s