E-Books and Interactive Publishing

With Digital Book Application Users in the Millions—and Growing Rapidly—Should You Be Offering Apps? A Q&A about Houghton Mifflin Harcourt's pioneering efforts with mobile phone e-book applications
August 28, 2009

Earlier this month, research company Flurry (Flurry.com) reported that between April and July, the number of digital book application users increased by 300 percent. In July, Flurry tracked nearly 3 million active e-book application users on smartphones. While these numbers may make many book publishers think, "We need to start offering this," a number of publishers already are active in the mobile e-book application space, including Houghton Mifflin Harcourt (HMH).

What We Should Learn From Amazon
August 1, 2009

Last year, Amazon’s 10-K filing with the U.S. Securities and Exchange Commission listed publishers as its competitors in addition to bookstores and others—which started a flurry of chatter in the industry concerning the threat the online retailer poses to publishers in general. The nervous types worry that Amazon will eventually remove the need for middlemen like agents, distributors and even traditional publishers, as they create a one-on-one author/reader experience and purchasing system.