Today In Book Publishing
November 30, 2015 at 1:04 pm
Are you familiar with the “smiling curve” phenomenon? The details are provided here, but the short explanation is that a smiling curve depicts the value-add potential for each stage of an industry. For example, in the publishing space, you have three stages of content: creation, delivery, and discovery. Those three stages are illustrated with a…
November 25, 2015 at 11:51 am
Testing books isn’t a common practice in the publishing industry. It makes sense, considering that for the majority of the industry’s history acquiring a new title relied on an individual editor’s intuition and skill. In the past, the only way to find out if a book would be successful in a certain demographic was simply…
November 24, 2015 at 2:46 pm
NEW YORK—November 24, 2015—Barnes & Noble, Inc. (NYSE:BKS), the nation’s largest retail bookseller and a leading retailer of content, digital media and educational products, is kicking off Black Friday Weekend with deals customers can’t miss at its nearly 650 stores nationwide and online at BN.com/blackfriday. Since there’s no discovery more exhilarating to a booklover than…
November 23, 2015 at 11:45 am
The beauty of the web is that feedback for what I write here is spread across a variety of platforms. These days it seems most of those community discussions are happening on LinkedIn and that’s where some recent comments helped me see the common thread across a few different topics I’ve been writing about. A…
September 22, 2015 at 11:58 am
I had the pleasure of attending a fantastic webinar last week on the subject of choosing a vendor for digital book printing. Titled “Best Practices in Choosing Your Digital Book Printing Partner,” the webinar featured Jeremy Hess, director of sales and marketing at Gasch Printing, and Manrico Caglioni, president of Book Automation, in conversation with…
November 19, 2015 at 2:54 pm
NEW YORK—November 19, 2015—Global learning company Houghton Mifflin Harcourt (HMH) today announced the return of the iconic Carmen Sandiego brand, with the first-ever app for iPad and iPhone. The launch of Carmen Sandiego Returns also marks the 30th anniversary of the mysterious character, adored by millions of children and nostalgic adults alike. Featuring a glamorous…
November 18, 2015 at 2:56 pm
It’s no secret that Pearson wants to dive deeper into technology-based solutions in the education space and reduce its reliance on print. Pearson’s latest appointment to its board of directors confirms that mission and indicates an ongoing commitment to technology development. Lincoln Wallen, CTO of Dreamworks Animation, will join Pearson’s board as an independent, non-executive…
November 16, 2015 at 1:27 pm
I recently visited a mid-size publisher to discuss direct-to-consumer (D2C) strategies with their sales and marketing leaders. Towards the end of the session I was asked the most important question of the day and it’s something publishers pursuing a D2C solution need to carefully assess: Can we really change buyer behavior? The point is that…
November 5, 2015 at 2:58 pm
In this webinar, expert panelists explore the latest trends in children’s literacy and publishing just in time for the holiday season.
November 13, 2015 at 2:48 pm
GÜTERSLOH, Germany—November 13, 2015—The international media, services and education company Bertelsmann has achieved a record operating profit after nine months of 2015, with its revenues on the rise. As of September 30, 2015, Group revenues were up by 2.8 percent compared to the same period last year, to €12.2 billion (previous year: €11.8 billion). This…
